BE YOU Italy
Illustration design for a backpack.
Be You is an Italian Creative Lab focused on creating products for a teenage audience.
We were commissioned to design an illustrative pattern for their backpack.
Pattern had to be bright and colorful to appeal to a young, mostly female audience.
Through their products BE YOU is trying to bring closer drawing and calligraphy to their
audience and that is why they wanted to combine floral illustrations with different letter designs.